Legal
Privacy Policy
Last updated: March 2026
Hedone (“we”, “us”, “our”) is committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
What data we collect
We collect the following categories of personal data: • Identity data: name, username or similar identifiers. • Contact data: email address, telephone number, delivery addresses. • Measurement data: body measurements and sizing profiles you provide for bespoke orders. • Transaction data: details of purchases you make. • Technical data: IP address, browser type, device identifiers, cookies.
How we use your data
We use your data to: • Process and deliver your orders. • Manage your account and bespoke measurement profiles. • Communicate with you about your orders. • Send marketing communications where you have consented. • Improve our website and services.
Legal basis for processing
We process your data on the basis of contract performance (to fulfil your orders), legitimate interests (to run and improve our business), legal obligation, and consent where applicable (e.g. marketing emails).
Data sharing
We do not sell your data. We share it only with trusted third parties who help us operate our service, including our payment processor (Stripe) and delivery partners. These parties are contractually obligated to protect your data.
Data retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are retained for 7 years for tax and accounting purposes.
Your rights
Under UK GDPR you have the right to: • Access a copy of your personal data. • Correct inaccurate data. • Request deletion of your data (where no overriding legal obligation exists). • Object to or restrict processing. • Data portability. To exercise any of these rights, contact us at hello@hedone.com.
Cookies
We use essential cookies to operate the site and optional analytics cookies to understand usage. You can manage your cookie preferences at any time via our Cookie Policy page.
Contact
For any privacy-related questions, contact our data controller at hello@hedone.com.